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#1967 Entrepreneurship born out of the Soviet Union

If you’re buying ads, you might relate to what today’s guest does. Here’s a use case: Imagine you’re buying Facebook ads and Google ads, and you’ve got data coming in from Google analytics. It tells you what’s happening on your site with traffic, and maybe you want to figure out if your subscriber number growing.
To know all that, you might have to go to Facebook ad manager and then your Google analytics and other places. It becomes a bit of a hassle.
Well, today’s guest noticed that people were doing this and he said, “I think software should just be able to go pull in all that data, create a dashboard for people and enable marketers to have one spot that they get all the data that they need.”
That’s the company he built. I invited him here to talk about how he did it and how it ended up doing well after a previous failure.
Daniel Kravtsov is the co-founder of Improvado, an automated marketing data pipeline.

Daniel Kravtsov is the co-founder of Improvado, an automated marketing data pipeline.

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Arie Saint 2020-08-05 13:00:57

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