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Boost Your Productivity: What Is Marketing Automation?

AIs are the latest business trend in 2020, but what is marketing automation, anyway? Click here to answer this question and learn why it’s important.

How much of your digital marketing do you do by hand? Is the answer “too much”? If you don’t have a dedicated marketer, or even a marketing team, it can be a lot of work managing your digital marketing.

Let’s face it, even if you are that digital marketer, you’re probably overloaded with work and some of it can be easily automated away while still leaving you with a full schedule. 

marketing automation

What is marketing automation anyway? How much of your marketing work can actually be done more efficiently while you’re busy formulating new campaigns or working on designs for new ads? Or, if you’re not a marketer, while you’re actually managing your blog or business?

Let’s talk about it. Keep reading to learn more!

What is Marketing Automation?

Some of the marketing tasks that you have to do are kind of repetitive, right? Marketing automation is the act of using software to automate those tasks that don’t necessarily need human involvement. 

The most common form of this is through email marketing, which can feel overwhelming and repetitive to the new or busy marketer. How can you send the right emails to the right people all the time? How can you track retention? 

Well, you don’t really have to. Computers can do all of that heavy lifting for you. You just tell them what you want to do and they can do the rest of the work.

There are plenty of different popular apps for this purpose and all of them have their own unique benefits. You can even combine your efforts and use several at once, integrating your contacts from different sources like with Autopilot Mailchimp integration

What Are the Benefits of Marketing Automation? 

Marketing automation is pretty much useful for anyone who has an online presence and needs to grow. This means it isn’t just good for online stores, it’s also good for bloggers or influencers who make money as online entities. 

Marketing automation allows you to reach and connect with more customers while also allowing you to take time away from your marketing strategies so you can focus on more important and time-consuming work that a computer most likely can’t do. 

Now, that might sound strange. How can a computer help me connect with my customers? Marketing automation has actually shown to increase customer growth and retention. It helps you to check in on your customers that may have felt underserved, and it also helps you to nurture leads that you may not have known that you were following. 

It makes tracking your visitors and creating an overview of visitor information far easier. Do you want to be able to see how your campaigns are working? Do you want to be able to see what demographics you’re reaching (or failing to reach) and what marketing efforts were successful? 

Marketing Automation: No More Busywork for Marketers

So what is marketing automation? It’s a way to cut out the busywork that marketers sometimes get stuck doing. These are things that computers are better at anyway, and leaving them behind frees up time for more important and creative tasks. 

Is it right for you?

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The post Boost Your Productivity: What Is Marketing Automation? appeared first on Entrepreneurship Life.

Mohit Tater 2020-05-30 11:12:21

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The post Boost Your Productivity: What Is Marketing Automation? appeared first on Market World.

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