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Necco Wafers | The Return of an American Candy Classic

If taste is linked to memory, then one of the easiest ways to jump back to childhood is to eat Necco Wafers.

Even tearing the paper to unroll the tube does it — the puff of powdered sugar and mingling flavor-scents, both sweet and spicy, hitting your nose. Lemon? Wintergreen? Chocolate? Yes, the combination can seem odd by today’s candy standards, but the flavor blend is a familiar one if you grew up eating Necco Wafers, and just one bite (which is more of a “SNAP”) makes the time-travel complete.

For your tastebuds, anyway.

necco wafers

Necco Wafers are a New England made American classic.

Aimee Tucker

Necco Wafers, it must be said, taste like a candy invented in 1847, but despite the 19th-century approach to texture and flavor they’ve held on to their place at the checkout next to richer, fattier, and fruitier candies. Nostalgia aside, I suspect that the wafers’ exceptional use as gingerbread house shingles, edible poker chips, or practice hosts for a first communion that kept these wafers popular for so long.

Curious about Necco Wafers history? The candies have been around since 1847, but the New England Confectionery Company (NECCO…see that?) in Revere, MA, made them for more than a century. During the early 20th century explorers took them to the Arctic and the South Pole, while the army sent them to soldiers overseas during WWII because the wafers didn’t melt or spoil.

necco ad 1922

A Necco Wafers newspaper ad from 1922.

The original flavors of Necco Wafers were orange, lemon, lime, clove, chocolate, cinnamon, licorice, and wintergreen. Over time, Necco also marketed rolls of only chocolate Necco wafers, and even Tropical Necco Wafers, with coconut, passion fruit, strawberry, lime, banana, and mango flavors.

While it’s true that there are many folks who find Necco Wafers chalky and bland (the candy routinely come in last alongside the marshmallow circus peanut on the annual list of “What’s the worst Halloween candy?”), Necco wafers continued to sell, to the tune of about 4 billion wafers a year. In 2018, as Necco was suddenly sold and stopped production, Necco Wafers became one of the year’s most popular web searches, according to Google. Not bad for a candy recipe from the days of the Mexican–American War.

So which camp do you belong to? Necco Wafers lover or not? Personally, I can’t get enough of the clove.

The Fall (and Return) of Necco | Summer 2020 Update

For a year or two, the world was without Necco wafers, but I am happy to report that Necco Wafers are finally back! So what happened? In 2007, the Necco company fell on hard times and was sold to an investment firm. Financial losses continued, and in 2017 another company took ownership, then another in 2018, but hopes for Necco’s survival were dashed (seemingly for good) on July 24, 2018, when the Necco Revere facility closed. The company’s approximately 230 workers and executives were laid off, and production of all candy lines stopped, ending the Necco Wafer’s reign as the country’s longest-running, continuously produced candy.

Necco’s long-running candy lines were sold to other manufacturers, with the Necco Wafer, Sweethearts conversation hearts, and Canada Mints going to the Spangler Candy Company of Ohio, best known for their Dum Dum Lollipops. Spangler quickly announced plans for both Necco Wafers and Sweethearts to return to store shelves. I caught my first glimpse of the Spangler Necco Wafers this summer, and was pleased to see the familiar logo and packaging.

Here’s what they look like now:

Necco Wafers 2020

Necco Wafers (now made by Spangler) are for sale again at Market Basket in Hooksett, New Hampshire.

Aimee Tucker

Necco Wafers 2020

Packaging updates include the “Since 1847” band to the left of the logo, and updated type for “The Original Candy Wafer.”

Aimee Tucker

This post was first published in 2014 and has been updated.

The post Necco Wafers | The Return of an American Candy Classic appeared first on New England Today.



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